Musicians Making The Most of Social Media Opportunities

31 August, 2009 Elliot Pearson 1 comment

Amanda Palmer at Highline Ballroom (June 5th, 2009) by Amanda M. HatfieldAnyone who has read this blog for any amount of time, or discussed with me the opportunities artists currently have online, will know I’m a big champion of how important fan interaction is to music artists, whether they be signed to a major label or totally independent, releasing work and marketing themselves.

Amanda Palmer of the Dresden Dolls posted a blog (courtesy of Mike King) about her dealings with fans through social media, and what artists can receive with a little investment of their time with fans.

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New Venture

In the true way that music is always evolving and moving forward so should we. I’m in the process of working through plans for a new music venture and would be very keen to hear from you if you are a songwriter.

The style of music does not matter, I’m open to hear from writers from a variety of genres, but songwriting quality does matter. You don’t have to be an artist or performer, those who are purely songwriters are also welcome to get in touch.

Feel free to e-mail me at elliot.pearson[at]yahoo.co.uk, send me a message on Twitter or send me a track on SoundCloud.

I look forward to hearing from you!

Sharing Is Becoming Less Of A Dirty Word

1925 RadioDevelopments in both the music industry and that of how we interact as a society (through an increased use and reliance on the internet as a means of communication) have gone firmly hand-in-hand over the last twenty years. In fact, it is quite possible to draw correlations between the two through the well-documented ups and downs that the record industry has been through.

As people grew more used to interacting online, services such as peer-to-peer networks gave them new ways in which they could share information, much to the dismay of those whose livelihood revolved around the sale of recorded music. We have become increasingly accustomed to utilising online platforms to communicate with our social circles, and those who we would never have had the opportunity to communicate with if it were not for such technologies. As we shift between ‘versions’ of the internet, we notice an increase in content and platforms centred around what the user helps to generate – either based around interaction with others, or on content that is generated based on our preferences, usage or specifications.

The music industry is learning that such developments can be harnessed for positive purposes, rather than feeling the need to restrict them at every possible opportunity. How has sharing gone from being the arch enemy of the world record business to a key ally in reaching the expanse of audience in such an information-rich society?

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Modeon

If you haven’t already heard this, check out the latest release from up-and-coming artist/producer, Modeon, featuring vocals from Roberto Cappellina of Go Monaco.

Live Music Is Killing Live Music

Matt Churchill @ The Good ShipWe keep hearing that the live music sector is currently the shining light in a turbulent industry, bucking the falling sales trends currently being experienced by recorded music. Despite the potential threat of licensing regulation changes, the availability of gig slots for up-and-coming or unsigned, independent artists is generally better than ever. But things still seem to be amiss for live music in the UK.

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Indaba Prepare For Release Of New Browser Console

Online music collaboration site Indaba Music are counting down the days until their browser-based session console is upgraded to the new version, produced alongside Sun Microsystems.

The system has a large number of updates and improvements, including for the first time allowing users to record high-quality, uncompressed audio directly into their session, as opposed to uploading pre-recorded WAV files. The addition of non-destructive effects (including EQ, delay, reverb and compression) and the ability to download the session and software to the users’ desktop for use offline will be welcomed by the Indaba community.

The update is due to be released in July.

Streamed Tracks Considered For Chart Inclusion

Official Charts CompanyAs the BBC reports that The Official UK Charts Company is looking to the future of it’s charts by considering implementing ways of including the number of streams of tracks from services such as Spotify, Last.fm and We7, it poses a number of problems that must be addressed before the idea can be fully integrated.

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Churchill’s Round Up – 21.06.09

In the first of a weekly new series, social media expert Matt Churchill, author of the highly-regarded Seldom Seen Kid blog, will be picking three of his favourite music news stories of the last week to comment on, and likewise, I will be doing the same for his site on items I’ve found regarding the world of online networking. Here is what Matt has found this week:

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Artist/Fan Interaction Online – The Artist’s Suffering

While developments in social media can mean great things for independent artists looking to strengthen ties with developing fanbases, an increasing number of major label artists are also utilising platforms to interact with their audience.

A number seem to be relishing the opportunity for furthering their egos with increasing online narcissism, while others seem more grateful to allow (ironically) the most direct interaction between themselves and their fans, circumventing major label interference, or in some cases, censorship.

But at what cost to the artist does this increased access bring?

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“Name Your Price”: The Perfect Artist/Audience Transaction?

With phrases such as “monetise”, “advertising revenue” and “new business models” being batted around left, right and centre as they have been for a while, it is easy to come to the conclusion that all is virtually lost when it comes to people paying for recorded music. While business shifts for the major labels, independent artists have a wealth of applications available to them for connecting with their audience, and can utilise new platforms for the sale of the work online. But how can the transaction between an independent artist differ from that of their major label counterpart? And how is this transaction best for both parties?

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